Webinar • CRM: CRM • TODOS
Martes, 18 de octubre de 2022, de 13.00 a 14.00 hs Horario de Ohio (US)
Webinar en español
72% of CMOs are losing trust in their data capabilities impacting their teams’ ability to make data-driven decisions and demonstrate value. And 2023 may continue that trend if marketers don’t incorporate AI into their marketing strategies, to break down organizational data silos and free up talent and resources.
This webcast will explore how advanced analytics can help marketing teams predict customer behavior and devise actions that accelerate revenue, reduce costs and unlock martech value. We’ll also explore the results from Pecan’s “Data-Driven Study” on how marketers can level up their “marchitecture” to create more predictable outcomes in the year to come.
What you will take away from this webcast:
- Martech survey trends and the key drivers for data-driven marketing.
- Top initiatives for your data-driven strategy in the year ahead.
- 2023 predictive analytics priorities and high-ROI use cases
Agenda
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13:00 - 13:20 hs
Habla el experto por
Angela Tribelli, de Bloomberg
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13:20 - 13:40 hs
Habla el experto por
Tods Lebo, de Ascend2
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13:40 - 14:00 hs
Habla el experto por
Danielle Gotkis, de Pecan AI