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DESCRIPTION:72% of CMOs are losing trust in their data capabilities impacting their teams’ ability to make data-driven decisions and demonstrate value. And 2023 may continue that trend if marketers don’t incorporate AI into their marketing strategies, to break down organizational data silos and free up talent and resources.\nThis webcast will explore how advanced analytics can help marketing teams predict customer behavior and devise actions that accelerate revenue, reduce costs and unlock martech value. We’ll also explore the results from Pecan’s “Data-Driven Study” on how marketers can level up their “marchitecture” to create more predictable outcomes in the year to come.\nWhat you will take away from this webcast: \n            - Martech survey trends and the key drivers for data-driven marketing.\n            - Top initiatives for your data-driven strategy in the year ahead.\n            - 2023 predictive analytics priorities and high-ROI use cases\n \n
DTSTART:20221018T190000
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LOCATION:Online
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SUMMARY;LANGUAGE=es-es:Tecnowebinars.com - :: IA avanzada aplicada al marketing con Pecan.AI
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UID:a749c50330d0aefd92436fb046a9ba2e Tecnowebinars.com
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