Webinar • CRM: CRM • TODOS

Content Marketing Trends For 2023Agéndalo en tu calendario habitual ¡en tu horario!

Jueves, 6 de octubre de 2022, de 12.00 a 13.00 hs Horario de Virginia (US)
Webinar en inglés

Creating your content strategy with globalization in mind can seem daunting. In this session, we’ll share the key components brands are including in their content strategies that drive growth and revenue in global markets. We’ll explore the top trends in global content strategy, fresh insights from marketers across the world, and provide a roadmap to make your planning and execution easier from the start.  

Join us and learn:  
- The top trends that are driving global growth and revenue according to real marketers
- Content strategies that scale (and keep you in a global-first mindset) 
- How to get started 
- You’ll leave this session global-ready for 2023!  
  • 12:00 - 12:20 hs
    Habla el experto por Val Swisher, de ontent Rules
  • 12:20 - 12:40 hs
    Habla el experto por Phill Brougham, de Unbabel
  • 12:40 - 13:00 hs
    Habla el experto por Stephanie Stahl, de Content Marketing Institute
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  • Content Marketing Trends For 2023

Ponentes de este webinar
Founder en ontent Rules
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her fourth book, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale, was published in 2021 by XML Press.nnVal is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Director of Product Marketing en Unbabel
Phill Brougham is the Director of Product Marketing at Unbabel, an AI-powered Language Operations platform. An accomplished marketing leader, Phill has spent the last five years leading product innovation at SaaS businesses, applying his expertise in artificial intelligence to help solve real-world business and productivity problems. Phill’s experience spans across sales and business development, to product marketing. His focus has remained on translating technological capability into clear, understandable value.
General Manager en Content Marketing Institute
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.