From Data to Decisions: Unlocking AI-Powered Innovation with Databricks - 9 de junio de 2026 - TecnoWebinars.com

In this technical strategy session, Tony Lavasseur (RVP of Media & Advertising at Databricks) explores how enterprises can transform raw data into real-time, actionable insights using a modern AI data architecture. Collecting data is no longer the challenge; activating it is. This session showcases how organizations are moving beyond legacy storage to build unified data platforms capable of feeding artificial intelligence (AI) models in real time. Learn how intelligent data activation strategies empower teams to drive smarter business decisions, accelerate innovation, and deliver measurable ROI. Key Takeaways from this Session: - Modern Data Architecture: The architectural shift required to move from storing raw data to generating real-time, AI-driven insights. - The Unified Data Platform: How unifying your data ecosystem breaks down silos and prepares your infrastructure for advanced machine learning use cases. - Intelligent Activation: Practical strategies for taking AI-generated insights and instantly activating them across your media, advertising, and customer experience channels. Topics Covered: Databricks, Artificial Intelligence (AI), Modern Data Architecture, Data Activation, Unified Data Platforms, Media and Advertising, Real-Time Analytics, Enterprise Strategy.