Food Tech's Secret Weapon: Structured Content - 7 de mayo de 2025 - TecnoWebinars.com

Join us for a presentation by Sandie Markle, Founder and CEO of Blueberri, about why recipes are the perfect model for understanding content engineering. Discover how structure impacts everything from search engine optimization to artificial intelligence integration and multi-platform distribution in our food-centric digital world. During this session, you'll learn why many food brands, bloggers, and publishers are missing out by not fully utilizing structured data. We'll explore the consequences of unstructured or inconsistent recipe information and demonstrate how proper taxonomy and hierarchy can drastically improve discoverability, adaptability, and automation. Sandie will provide actionable insights on applying content engineering principles to make your recipes more scalable and adaptable. This presentation is crucial for anyone looking to leverage AI, automation, and new platforms which require structured recipes to function optimally. This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.