Marketers benefit greatly from generative AI. The new technology not only changes the way we work - AI saves time and money and ensures growth and innovation in all areas of marketing. Learn how to get your AI initiative on the road with the winning formula CRM + AI + Data + Trust. Topics include: Prepare for the use of generative AI Predicative AI accelerating the adoption of Generative AI Strategies and best practices for introducing AI tools Marketing-specific AI use cases with Einstein
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