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DESCRIPTION:Major sports properties that have harnessed the power of big data and analytics have experienced game-changing results, both on the playing field and in the boardroom. \nJoin Deni Batchvarova from TKO, premium sports and entertainment company, as she talks about how they use advanced analytics to transform all aspects of their operations, from marketing to fan engagement and ticketing. Then, take a deep dive into how analytics can be used in sports from fan engagement, to player analytics, to stadium revenue, and everything in between. Learn how the Alteryx Analytics Cloud Platform and the Snowflake Data Cloud are enabling businesses across the sports ecosystem to break down data silos, improve decision making, and predict sports outcomes.\nTalking points include:\nWhat role has data and analytics played in the UFC-WWE merger into TKO?\nWhat roles are AI, cloud and data collaboration playing in sports analytics?\nHow can sports organisations apply this approach to unlock the power of data?\n\n\n\n\n\n\nFanalytics: Using data to supercharge sports fan engagement\n\n\n\n\n\n \n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDeni Batchvarova\n\n\n\n\nEVP, Strategy & Corporate Finance\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEd Dixon\n\n\n\n\nDeputy Editor\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\nLeveraging analytics for sports business success\n\n\n\n\n\n \n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAlan Jacobson\n\n\n\n\nChief Data & Analytics Officer\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAmanda Weiner\n\n\n\n\nManaging Director, Digital Media and Ticketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBill Stratton\n\n\n\n\nGlobal Head of Media, Entertainment & Advertising Vertical\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n
DTSTART:20231206T161500
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SUMMARY;LANGUAGE=es-es:Tecnowebinars.com - :: Harnessing the Power of Data in Sports
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