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DESCRIPTION:Retailer marketers are working to crack the code from online to in-store marketing effectiveness. Site optimization is one way retailers can increase effectiveness, but typically only measures online conversions. Having the need to optimize online experience to drive in-store sales, the Tableau based "Sexy Calculator" was created.\nLearn how Ovative/group harnessed online-to-store marketing data housed in Google BigQuery to create a comprehensive A/B testing & reporting tool in Tableau that was easy for the end-user and tied to powerful data. The end-result unlocked substantial ROI for both store and e-commerce sales.\nAttend this 60-minute webinar to learn how retailers can better measure their marketing initiatives through the use of big data and comprehensive A/B testing programs.\n \n
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SUMMARY;LANGUAGE=es-es:Tecnowebinars.com - :: Medir campañas de márketing online con Big Data y Tableau
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UID:766bc9f4599c842cb2ec4e4132d61ea2 Tecnowebinars.com
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