BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20260416T140520Z
DESCRIPTION:With the rise of AI, much of the discussion in business communities has shifted towards the potential of AI-enabled insights. In B2B go-to-market, AI-based solutions are gaining traction and are being deployed to streamline data analysis, workflows and improve decision-making. According to McKinsey & Company’s latest B2B Pulse Survey, 19% of B2B decision makers have already implemented GenAI use cases, with another 23% actively in the process of implementing them.\nThis rapid adoption of AI is prompting a fundamental rethinking of B2B go-to-market strategy. For many business leaders, the path forward remains uncertain, particularly in B2B environments where product complexity, long customer engagement cycles, multi-stakeholder decision-making, and deep business context make the decision making process highly complex. As AI capabilities expand, executives are grappling with key strategic questions:\n- How do we strategically invest in AI to meaningfully improve decision quality, customer experience and core business outcomes?\n- How do we reimagine fundamental elements of our go-to-market strategy, including customer segmentation, product offering design, and customer engagement in an AI-first world?\n- What is the future talent profile for B2B go-to-market, and how can we upskill teams to thrive alongside intelligent AI systems?\nThis session addresses the urgent need to maximize the value of AI in the go-to market and rethink decision making in an AI-first world. I will provide a strategic roadmap for how AI is reshaping the B2B go-to-market landscape and what leaders can do to stay ahead.\n
DTSTART:20260527T220000
DTEND:20260527T230000
DTSTAMP:20260416T140520Z
LOCATION:Online
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=es-es:Tecnowebinars.com - :: Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making
TRANSP:OPAQUE
UID:e96f989c7b7a73759cda21ea620419ef Tecnowebinars.com
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
X-MICROSOFT-CDO-IMPORTANCE:1
X-MICROSOFT-DISALLOW-COUNTER:FALSE
X-MS-OLK-ALLOWEXTERNCHECK:TRUE
X-MS-OLK-AUTOFILLLOCATION:FALSE
X-MS-OLK-CONFTYPE:0
BEGIN:VALARM
TRIGGER:-PT1440M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR